Outdoor Action ( Scotland) Ltd
			The Best in Outdoor Pursuits Equipment
is today's date Last update 21st May 2008
Online Shop Where are we Links Super Feet Outdoor Action Ltd 281 High St Arbroath United Kingdom DD11 1EE 01241 430400 Fax: 01241 430400 Reg N^o SC310754 Weather Forecast		Superfeet was formed in 1977 with a mandate to provide affordable orthotics to the general public. The founders of Superfeet, Dr.'s Dennis N. Brown D.Sc. (Hon.) and Christopher Smith D.P.M. own and operate one of the most highly respected podiatric laboratories in the world. With over 35 patents to their credit, the shape and design of every Superfeet product is the result of their 40 years of experience and their knowledge from working on over a million pair of feet. Everybody's feet are different, but can benefit from the support and comfort provided by a Superfeet Premium Insole. Superfeet makes a variety of products designed to fit different shaped feet for different types of activities and sports. Purchasing the proper model, size and fit of Superfeet Premium Insoles is critical to your satisfaction. Foot type, footwear, and activity all play an important role in selecting the proper model and size. Superfeet's firm, contoured shape provides comfort soft insoles cannot achieve. Insoles are like mattresses. A good mattress is made of firm, supportive materials. A bad mattress is soft and unsupportive. Same thing with insoles. When you stand on a Superfeet Premium Insole, you can feel the firmly supportive shape and materials. It's not soft and mushy like other brands…because although Soft non-supportive insoles feel good when you first put them in your shoes, in the long run your foot problems don't disappear. Support the Foot. Align the Body. Wearing soft insoles is like running in the soft, dry sand at the beach. Initially it feels good, but you quickly grow tired, waste energy, and begin to feel the stress on your knees and back. Wearing Superfeet Premium insoles is like running on firmer, wet sand. It's still comfortable, but your feet feel more balanced and stable, and it's certainly more productive and enjoyable from a performance point of view. Every Shoe. Everyday. Everybody's feet are different, and they wear different types of shoes. That means it is unreasonable to think one model of insole will meet everyone's needs. That's why Superfeet makes different products to fit different foot shapes in different types of footwear. No matter what type of activity or sport you engage in, Superfeet has a product for you - at a price you can afford. Personalized fit with support, improved shock absorption, power transmission and edge control. Full length Trocellen foam insole allows for forefoot flex while cork stabilizer bed gives customized rearfoot support. Adaptive Comfort top cover by Outlast® provides adaptive temperature all day. Ideal for snowboard, telemark, alpine and nordic boots. All custom products must be fabricated using Superfeet's Custom Fit Center. Phone 01241 430400 to make an appointment with our trained fitters for more comfortable feet What type of footwear are you wearing? Most types of athletic style footwear come with some type of removable insole. Unfortunately the soft cushion effect dissipates quickly within the first few days, and the poor support provides little, if any, biomechanical help. Removal of this insole provides ample room to complement your new footwear with any one of our supportive Superfeet insoles.			Phone today and make an appointment with one of our trained fitters to get more comfortable feet. 01241 430400 What foot type are you? Only 10-15% of the population has what is described as an 'ideal functioning foot'. This is often referred to as a neutral foot. People with a neutral foot have a well-defined shaped foot that doesn't need an orthotic for biomechanical reasons. But they can still benefit from the added shock absorption a Superfeet insole provides. Superfeet's 3-dimensional shape around the foot acts like an adapter to fit into the 2-dimensional shaped footwear. This intimate fit provides comfort and improves performance. The remaining population has a tendency to either excessively pronate or supinate when they stand, walk or run. Besides affecting fit, this can result in secondary foot ailments. If you experience this type of problem, a Superfeet Premium Insole will provide support in the key areas of your foot to help reduce foot problems. Excessive pronation can cause a flat arch and foot elongation, resulting in plantar fasciitis, bunions, blisters, knee, hip and back pain, and shin splints, among other things. The end result is inefficient motion, which causes low strength and loss of power during toe-off. A supinated foot can be predisposed to ankle sprains, ligament strains and tears, tendonitis, and poor shock absorption. Overall, Superfeet insoles will improve the comfort and fit of the shoe.
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